Mystery Shopping
Mystery shopping is an evaluation of the “shopping experience” by a typical customer. Mystery shopping programmes are one of the most widely used methods of gathering feedback on service standards.We provide proven mystery shopping programmes resulting in higher service standards and increased customer care performance for your retail business. We work closely with clients to implement action plans.
The mystery shopper visits your business and scores their experience over a range of criteria agreed by you. All findings are supported by factual data and the mystery shopper’s opinion.
Retail companies use mystery shopping to improve performance by evaluating their customer service, overall staff attitudes, product knowledge, housekeeping standards, merchandising and sales performance. Retailers can also win competitive advantage by examining competitors over the same range of issues and therefore benchmarking their performance against competitor performance.
We are a little different to other mystery shopping companies in that we:
- Input all of your research findings into overview documents which allows the client and their staff to have a clear and instant visual of the results
- Deliver on time and document all findings to allow for immediate communication of results to the key executives.
- Work with only the most competent and diligent Mystery Shoppers.
- Fully understand the dynamics of the Irish Retail Industry having worked with a multitude of leading retail brands since 1996 – we love retail.
- We employ four report editors to ensure reports are accurate, scored fairly and are of best quality.
CREST currently provides a mystery shopping service to the leading blue chip retailers in Ireland. The standard of service we provide is second to none. Templates are designed in conjunction with the store owners, visits are completed in a timely manner and meaningful reports are disseminated to the key executives within your organisation.
