+353 65 6846927 info@crestireland.com
Home » Services » Mystery Shopping

Mystery Shopping

Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer service, operations, employee integrity, merchandising, and product quality.

Why use Mystery Shopping

  • When location, pricing, and product assortment are no longer unique, service is often the key to success or failure
  • It costs more to get a new customer than to keep an existing one
  • One unhappy customer will tell 5 other people of their bad experience with service

Benefits of Mystery Shopping with CREST

  • Cost-effective method of monitoring your customer service standards
  • An efficient way of identifying staff in need of further training
  • A regular summary of strengths and weaknesses which can be your action plan
  • An effective deterrent against dishonesty, poor service or bad practice
  • A way of identifying retail outlets which are under-performing
  • Improves customer retention
  • Retail Industry Specialists
  • Established to support the independent retail sector in Ireland
  • CREST provides a leading service in Mystery Shopping, Store Assessments and Consumer Research Services
  • We provide proven mystery shopping programmes resulting in higher service standards and increased customer care performance for a retail business
  • We work closely with clients to implement action plans
  • We fully understand the dynamics of the Irish Retail Industry


"We have worked with CREST since February 2009, to conduct mystery shopper audits on our behalf in our…"
Read more
Darren Spoonley, Maxi Zoo
"DocMorris has had a very positive relationship with CREST for over a year. They are very responsive…"
Read more
Sinéad Magner, DocMorris Pharmacy Limited