Mystery Shopping

Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer service, operations, employee integrity, merchandising, and product quality.

Why use Mystery Shopping

• When location, pricing, and product assortment are no longer unique, service is often the key to success or failure
• It costs more to get a new customer than to keep an existing one
• One unhappy customer will tell 5 other people of their bad experience with service

Benefits of Mystery Shopping with CREST

• Cost-effective method of monitoring your customer service standards
• An efficient way of identifying staff in need of further training
• A regular summary of strengths and weaknesses which can be your action plan
• An effective deterrent against dishonesty, poor service or bad practice
• A way of identifying retail outlets which are under-performing
• Improves customer retention
• Retail Industry Specialists
• Established to support the independent retail sector in Ireland
• CREST provides a leading service in Mystery Shopping, Store Assessments and Consumer Research Services
• We provide proven mystery shopping programmes resulting in higher service standards and increased customer care performance for a retail business
• We work closely with clients to implement action plans
• We fully understand the dynamics of the Irish Retail Industry