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About Us

CREST offers you proven expertise in Mystery Shopping, Store Assessments and Direct Customer Feedback as a basis for identifying where service standards can be improved.

CREST has been operating mystery shopping services since 1996 and fully understand the dynamics of the Irish Retail Industry having worked with a multitude of leading retail brands. CREST is made up of an extensive team of experienced, objective and professional Mystery Shoppers who have excellent communication skills and display an ongoing interest in delivering objective and insightful reports for our clients. We at CREST view the audits as a constructive development tool for our clients to work with in order to improve store standards, to aid staff members perfect their skills and technique and to deliver service excellence. The majority of our clients incorporate their service data with other fundamental Key Performance Indicators (KPI’s) for the retail industry – Sales | Contribution | Store Standards | Service Standards.

Mystery Shopping is an evaluation of the “shopping experience” by a typical customer. Mystery shopping programmes are one of the most widely used methods of gathering feedback on service standards. We provide proven mystery shopping programmes resulting in higher service standards and increased customer care performance for your retail business. We work closely with clients to implement focused action plans.

Store Assessments involves the objective measurement of pre-agreed standards by our team of professional store assessors. The standards measured are very much based upon the operating standards your organisation wish to achieve.

"“It’s difficult today to find a partner company who will take your organisations’ goals and aspirations…"
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H Fitzpatrick, Harvey Norman
"Lloydspharmacy has had a very positive relationship with CREST for over the many years. They are very…"
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L O Brien, Lloydspharmacy