Mystery Shopping
Mystery Shopping is the practice of using trained shoppers to anonymously evaluate customer service, operations, employee integrity, merchandising, and product quality.
Why use Mystery Shopping
- When location, pricing, and product assortment are no longer unique, service is often the key to success or failure
- It costs more to get a new customer than to keep an existing one
- One unhappy customer will tell 5 other people of their bad experience with service
Benefits of Mystery Shopping with CREST
- Cost-effective method of monitoring your customer service standards
- An efficient way of identifying staff in need of further training
- A regular summary of strengths and weaknesses which can be your action plan
- An effective deterrent against dishonesty, poor service or bad practice
- A way of identifying retail outlets which are under-performing
- Improves customer retention
- Retail Industry Specialists
- Established to support the independent retail sector in Ireland
- CREST provides a leading service in Mystery Shopping, Store Assessments and Consumer Research Services
- We provide proven mystery shopping programmes resulting in higher service standards and increased customer care performance for a retail business
- We work closely with clients to implement action plans
- We fully understand the dynamics of the Irish Retail Industry