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Retailers can also win competitive advantage by examining competitors over the same range of issues and therefore benchmarking their performance against competitor performance. Benchmarking can help give retailers the unique perspective they need to improve their overall performance.

"DocMorris has had a very positive relationship with CREST for over a year. They are very responsive…"
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Sinéad Magner, DocMorris Pharmacy Limited
"It’s difficult today to find a partner company who will take your organisations’ goals and aspirations…"
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Helena Fitzpatrick, Harvey Norman